Clifford Richards studied book illustration at the South East Essex School of Art in the early 1960s and found his way into advertising.
That was when he began to develop his paper products – a collection of flat-packed, self-assembled cardboard gift boxes which was soon followed with a range of slot-together animals (‘Slottizoo’) and politicians (Slottiwhozoo).
These products were quite unlike anything around at the time and perfectly captured the mood of ‘Swinging London’ in the sixties with its Pop-Art influences.
Encouraged by the commercial success of his products he left advertising to set up his own graphic design business, which also enabled him to develop products for companies like Paperchase and Bloomingdales, as well as his own design projects.
Throughout his long and varied career he has continued to develop ideas along with design consultancy and today concentrates on product development along with his own graphic projects.