A watch for every mood in January
January is no doubt the strangest month of them all…
You finally emerge from the chaos of Christmas, just to be smacked square in the face with seasonal depression and the looming idea of a ‘new and improved you’ overshadowing your every move.
But it’s not all bad; (for one thing there’s mountains of leftover Christmas chocolate!) but more importantly it’s a brand new year… and the possibilities are endless.
So here are the perfect watches to accompany you through the many… many… emotions of January!

Mood 1: Still hibernating
We’ve all been there. Left in the remnants of good food, good company, alcohol and late nights, so it’s only natural to want to cosy up under the covers and sleep for a few hours… or days.
A Perfectly Useless Morning perfectly captures the peace and quiet of the early moments of January and reminds you that time still passes, you don’t need to rush with it.
Take some well deserved time to rest, rejuvenate and relax before the next inevitable wave of chaos that is ‘life’.

Mood 2: Still writing the wrong date
It’s that classic time of year when you keep catching yourself writing 2025 instead of 2026. You don’t have any idea what day it is, or year… so who cares what time it is, right?
In which case, Berry Late Again is the ideal partner in crime. Its pastel sweet nature is juxtaposed by its rough rebellious message that forms just once every hour.
Whether you’re early, late, or not there at all, it simply doesn’t matter because time is just a social construct, remember that.
(PSA: we do not take responsibility for you getting fired for not turning up to work following reading this blog, thank you)

Mood 3: Why is it still dark at 4pm?
If you’re in the UK like us, one of the most depressing things is still being at work when the sun decides to set. You can’t even enjoy a gorgeous sunset on your commute home, because it’s pitch black, eyes closed, complete darkness by 4pm.
So if it’s going to be dark anyway, it might as well be interesting. Night Howl invites you to embark on a nocturnal adventure to uncover the secrets of the forest.
But who knows what you may find lurking behind the trees…

Mood 4: Back in the rhythm (mostly)
This is the time in January where optimism starts to sneak in. You’re not making announcements, you’re just… feeling alright about things.
In this brief moment where anything feels possible, The Ascendent is the ideal watch to have by your side. Its gorgeously gilded design is a celebration of your journey and a hopeful invitation to look forward.
It’s a reminder to experience the world around you and to never look back, the only way is up and the journey is fulfilling!

Mood 5: Acceptance
In the final moments of January, you accept that you don’t need ‘fixing’ you just need time, and you have plenty of it! But sometimes we need a reminder of the things that matter most…
The Accurate is a gentle nod to the inevitable, and in turn encourages you to live life to the fullest and enjoy every single moment.
For this year, next year, every year.
Whatever mood you’re in, January will pass.
You might as well enjoy looking at the time!