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Your time is precious, so expect nothing but new watches and the occasional discount from us.

We don't follow trends

Our watches are unusual

We make unique watches which tell a story, start a conversation or simply make you smile.

Today, everyone checks their mobile phone to see the time, which liberates the watch from being a purely functional object and means that we can be a bit more playful with it.

Shop unusual designs

UK made watches

We're a small, passionate team working from our London studio to bring you the most unique watches.

Each colour you see on a design was mixed by our print technicians Paul and Ellen, then printed onto the watch layer by layer.

Watches are then hand-assembled by Elena and Cat before they go through our strict time-testing process.

Artists and illustrators

Design Collaborations

To continue pushing the boundaries of watch design, we often collaborate with talented artists and illustrators.

Working with other creatives means that we're always able to offer you the most interesting watches.

Click here to see all of the artists we have worked with.

The Accurate tote bag

A reminder to make the most of your time

Accurate tote bag

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The Design Blog