Joyful and rebellious, Blueberry Late! is the perfect excuse for missing your meeting. After all, what is time anyway?
Designed for us by Ana Dias, this watch cleverly hides its message.
The letters perfectly align to form the message just once each hour, at other times the mix of letters can’t be decoded.
How to read the time
You can read the time on this watch by checking the position of the blueberries:
- The trio of blueberries mark the hour.
- The single blueberry points to the minutes.
Ana explains the inspiration for the design
"The 'Berry Late!' series is very much an embodiment of who I am (not the being late part because I’m always on time!)
"The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.
"The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.
"At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.
"It’s an angel with a dirty face, it's pastel punk."
Strap: 18mm grey suede with blue stitch
Glass: sapphire (hard-wearing) Mechanism: Swiss made single jewel quartz mechanism
Waterproof: Yes! 5ATM
Guarantee: 12 months - any problems after, we’re happy to help
Width (3 o’clock to 9 o’clock): 37mm
Height (from lug to lug): 46mm
Case: 316L stainless steel - polished silver finish
Largest strap diameter: 205mm
Smallest strap diameter: 150mm
Ana Dias is a London based mixed media artist working mainly with sculpture, illustration and performance.
In her work she uses text as a main tool to express and give physicality to her thoughts.
To arrive at a deeper truth she deploys humour and irony to challenge societal norms and constructs.
You can see more of Ana's work here: @nymphalidart
We aim to dispatch all watch orders within 2-3 working days, where this isn't possible, we will try to inform you via email.
When your order is dispatched your tracking details will be updated.
Please allow extra processing time for watches with a customised engraving or strap, during busy sales periods this can sometimes take an extra 5-10 working days.
If you are in a hurry for your watch, please email us.
Shipping guide for watches:
United States & Canada: FREE Fedex Priority shipping, 1-4 working days
Mexico: $13 shipping to Mexico: Fedex Priority, 3-6 working days
Shipping guide for bands (unless purchased with a watch):
- FREE Royal Mail tracked, 5-10 working days
Shipping guide for t-shirts:
All t-shirts on our website are now printed and shipped by an external supplier inside the United States. This means that if you place an order for both a watch and a t-shirt, they will be shipped separately.
Our supplier uses a tracked service for all shipments and this usually takes a little longer than our watches. You can see an estimated timescale when you input your address at the checkout.
During busy sale periods dispatch may take a little longer (this is quite rare). These delivery times are a guide based on the Fedex and Royal Mail terms of service, products may, in some unusual cases take longer to arrive. If this happens, please get in touch.