Artist and illustrator Edward Monaghan has worked with us on several watch designs over the years.
Most recently, he designed the mini-masterpiece, Chaos Window.
Edward’s goal was to make something unpredictable. Something that challenges peoples existing ideas of how a watch should work.
Edward is a really interesting and unusual character (as all of the best artists are) so I decided to ask him about his process.
I asked Ed how he approached the design of the popular Chaos Window watch, here are his unusual step-by-step instructions.
How to design a watch, Edward Monaghan style:
"Think inside the circle, then think outside lots of different boxes within the circle, then think outside the circle within the boxes and circles and outside boxes."
"Put vases, fruit, suns and chaos serpents outside and inside the outside boxes, inside."
"The Portuguese Armada sails towards the hours of the day at all times. The sailors regularly fall into the vase, mobius strip or dreaded boxes on their descent."
"The smallest ship can charter a full revolution of the planet in 60 seconds, the Portuguese shipwrights were very good indeed."
"Flames emerge from the serpent’s nostrils, letting you know exactly how much of the chaos has passed and how much is still to endure."
Confused? Here's a time-lapse of the watch in action...
Update: Chaos Window was limited to just 50 pieces worldwide. It is now sold out, but we hope to collaborate with Edward for another watch design in the near future.