You don't need a new you, you need a new watch

January is all about ‘re-inventing yourself’, setting 100 resolutions to become a ‘better you’ and signing up for a gym membership that probably won’t see it past the 2 month mark.

But in the words of Berry Late Again, we’re here to say “f*** it!

Enough with all of the “new year, new me” nonsense. It’s time to be wholeheartedly, completely and unapologetically YOU!

And what better way to celebrate the occasion and express your individuality than by treating yourself to that Mr Jones Watch you were eyeing the entirety of 2025?

Let us remind you of some of our most popular contenders:

 

You know it, you love it and rightly so. A Perfectly Useless Afternoon is the iconic classic that invites you to take it easy and enjoy the smaller moments this year.

The character lounging in the pool inspires you to relax, their outstretched leg pointing to the hour. The little rubber duck bobbing along uniquely marks the minutes.

Each time you glance down at your watch, be reminded of the quote that evoked Kristof Devos’s design: 'If you can spend a perfectly useless afternoon in a perfectly useless manner, you have learnt how to live'.

With a *clang* here and a *ping* there, Ricochet has the power to tilt expectations and transport you out of time entirely!

Three (immensely cool) metallic robots, gilded in gold, rose gold and palladium, are engrossed in the intense pinball match before them… but who will win?

The scoreboard of the game shows you the time through a jump hour movement. So, the ball is in your court… if you’re ready to play.

Number Cruncher’s new year’s resolution is to eat more peopl- *ahem* protein, he means protein.

Rampaging through the streets, he plucks the hours from the sky while the minutes churn around in his big blue belly.

He acts as your reminder to have fun with your time in 2026, don’t take life too seriously… he sure doesn’t!

Continuum was born from a love of retro-futurism and perfectly captures the feeling of floating effortlessly through space without a care in the world.

Featuring another jump hour movement, you can see the hour in the window of the rocket. The minutes are indicated by the flaming comet soaring around the outside of the watch face, complete with a swirling vortex that also marks the seconds, of course.

It’s a reminder that time, like space, is always shifting. So embrace the chaos! (and don’t be afraid if you spin off course once in a while, that’s part of the fun)

Now, we don’t necessarily believe in ‘saving the best til’ last’, because all of our watches are the best, but this final watch just screams “New Year existential crisis”.

Feline Fine embodies the whole point of this blog post… to embrace your ‘flaws’ and wear your messiness with pride.

The molotov cocktail is the hour hand and the flickering lighter is the minutes (bet you never thought you’d read a sentence like that when describing a watch huh?).

As the seconds pass, you’ll sometimes see ‘everything is fine’ and other times ‘everything is fucked’, perfectly capturing the extremely fine line we all walk between optimism and pessimism.

So there you have it… a real guide to stuff the new year’s resolutions where the sun may or may not shine and treat yourself to a new watch instead.

Happy 2026!