Behind the scenes: A perfectly useless evening

We love collaborating with both emerging and established designers to create truly interesting and unique timepieces. This watch is particularly special as it's the third in the ‘A perfectly useless’ collection. We were also able to welcome Kristof to our workshop and get him involved with the process! 

Kristof, Natalie, Paul and Crispin deciding the final design of A perfectly useless evening 

 

We’re always so grateful when we’re able to have artists visit our studio. It’s such a special experience to show them exactly what goes into building each of our watches and show them how each component makes up their artistic vision - from sketching to sampling to finally being able to wear their watch.

As you can see, each element of the design is printed individually. We also experimented with a few different color options for the rubber ring

 

Our assembly technician, Natalie showing Kristof each stage of the watch assembly 

 

Kristof is responsible for designing some of our best selling watches - you seem to love his concepts as much as we do! - so it was brilliant to get him involved with the process.

One of the biggest changes when compared to A perfectly useless afternoon is the glow in the dark lights that illuminate the swimming pool (and also indicate the hours). Our talented print technician and head of printing, Paul worked with luminous inks to get the watch glowing just right when the lights go down.

 

Paul showing Kristof our printing process

 

Glow in the dark is a fairly new practice for us and A perfectly useless evening is only the second watch we’ve created that glows. It’s something we’ve seen a lot of you request, so we were determined to introduce more to our collection. After years of experimenting to find the perfect inks and the right consistency, Paul perfected the technique with Far Out. 

Each color of our designs are mixed individually by hand and printed one-by-one in layers. Our team then went to work by assembling each of the watches once it had been given Kristof’s final approval.

Are you planning on adding A perfectly useless evening to your collection? Make sure you tag us on social media so we can see all of your photos!