Catarina Morais | Tails of London

Catarina Morais

Catarina Morais portrait

Catarina explains her inspiration for London Tails:

"When I moved to London five years ago, I was immediately mesmerised by the city’s life, diversity, and energy. Living here has sparked a sense of discovery and to this day, I find there is always more to explore.

Tails of London’s narrative focuses on the character and her curious dog and their exploration of an ever-growing city.

To do this, the design uses the overlapping of different layers to reveal more details of the city as the day goes by.

The design displays this sense of curiosity and discovery - walking through a massive city and exploring more and more at each step."


Catarina Morais (she/her) is a Portuguese Illustrator.

Before settling in the UK, Catarina started her artistic journey by studying at Escola Artística António Arroio, in Lisbon. There she studied Jewellery and Drawing, which allowed her to develop her interests in Design and Visual Communication.

Catarina is now based in South London, and graduated in Illustration from Camberwell College of Arts, UAL.

Her work mainly focuses on busy compositions of interacting characters. She has developed her style mainly through observing the busy lives of people in London and the connections of people around her.

She uses bold colours, curated into limited colour palettes, accentuating blocked shapes and simplified, funky proportions through her work.

We are proud to count Catarina amongst the small team here at Mr Jones Watches, where she works assembling watches.

She was also responsible for the beautiful murals that decorate our Neal Street store.

See more of Catarina's work here: catarina-morais.com/ or follow her on Instagram here.