Step right up


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Designed by American comics creator Ryan Claytor, Step right up is a celebration of the carnival shooting gallery.

The watch was designed to evoke a feeling of nostalgia for the world of the sideshow.

The time display is completely integrated within the artwork: the targets that the player is aiming at display the hours and the minutes.

Step right up is limited to 100 pieces worldwide, with each one numbered on the case back.

The colors on the different parts of the design were each printed individually, before being hand-assembled and finished by our small team in London.

Ryan explains his inspiration for the design:

“I'm interested in gaming history, its ties with community, and understanding the minds of makers and manufacturers of the time. 

Taverns, penny arcades and carnivals all have an iconic place in the annals of gaming's rich history. 

In carnival shooting galleries, the player is limited to a particular amount of time to accrue the highest score based on the number of targets hit. 

The rotation of the "Step Right Up" dials offer a playful take on this time-worn tradition of moving targets and finite time.”

How to read the time:

Markers on the carnival booth assist you assist you in reading the time.

The quarters of the hour are marked by waves in the upper row and the petal point in the lower row points to the minute

Ryan Claytor's portrait

Ryan Claytor is an award-winning American comics creator and professor at Michigan State University (MSU) where he teaches Comics Studio courses, heads the Comic Art and Graphic Novel interdisciplinary minor, and directs the MSU Comics Forum.

Claytor creates non-fiction comics that, most recently, focus on the history of electro-mechanical coin-operated amusement devices (pinball and arcade games manufactured prior to the implementation of solid-state technology in 1978).

Additionally, he is the Host and Producer of the MSU Comic Art and Graphic Novel Podcast and designs custom neon signs.

You can see more of Ryan’s work here:

Size: Medium / unisex
Band: 18mm leather: Hirsch Boston
Mechanism: single jewel quartz mechanism
Waterproof: Yes! 5ATM
Guarantee: 12 months - any problems after, we’re happy to help
Width (3 o’clock to 9 o’clock): 37mm
Height (from lug to lug): 46mm
Case: 316L stainless steel - polished silver finish
Largest strap diameter: 205mm
Smallest strap diameter: 150mm

We aim to dispatch all watch orders within 2-3 working days, where this isn't possible, we will try to inform you via email.

When your order is dispatched your tracking details will be updated.

Please allow extra processing time for watches with a customised engraving or strap, during busy sales periods this can sometimes take an extra 5-10 working days.

If you are in a hurry for your watch, please email us.

Shipping guide for watches:

United States & Canada: FREE Fedex Priority shipping, 1-4 working days

Mexico: $13 shipping to Mexico: Fedex Priority, 3-6 working days

Shipping guide for t-shirts

Our t-shirts are printed by us and shipped from our workshop in London. This means if you place an order for both a watch and t-shirt(s), they will be shipped together via an express service. Delivery times for these can be found here.

If you order a t-shirt without a watch, it will be shipped via a Royal Mail tracked service which usually takes a little longer. You can see an estimated timescale when you input your address at the checkout.

Shipping guide for bands (unless purchased with a watch):

- FREE Royal Mail tracked, 5-10 working days

During busy sale periods dispatch may take a little longer (this is quite rare). These delivery times are a guide based on the Fedex and Royal Mail terms of service, products may, in some unusual cases take longer to arrive. If this happens, please get in touch. 

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